Experience & Expertise

S.AG Private's principals have held senior investment roles at New Zealand's leading financial institutions, with collective expertise spanning:

Multi-asset portfolio strategy and construction
Institutional manager research and due diligence across public and private markets
Private wealth advisory for family offices and HNW families
Alternative investment allocation (private equity, private credit, real assets)
Succession and generational wealth transfer planning
Complex portfolio transitions following liquidity events

Our backgrounds include senior positions at Macquarie, ANZ, ASB, HSBC, Craigs and ABN AMRO, with experience managing portfolios across the risk spectrum from conservative income strategies to growth-oriented multi-asset allocations.

S.AG Private is a registered Financial Service Provider (FSP301946) and is regulated by the Financial Markets Authority.

Strength & Security

We prioritise integrity, responsibility, and transparency to secure our clients' trust. Building strong client relationships is essential to our success.

Our business model relies on financially robust partners for key operations. Independent custodial and reporting functions are central to our service. Client investments are held in bare trust with Investment Custodial Services Limited and managed by APEX Group (previously MMC, Aegis), ensuring all assets are held for the beneficial owner. Clients can access their portfolios through the custodian's online portal, which provides real-time asset valuations, transaction records, and comprehensive tax summaries.

We adopt industry-standard security measures to protect client data. Our CRM system, X-Plan, is owned by IRESS Limited, a A$2 billion ASX-listed company, offering confidence that personal records are securely managed and accessible.

All client funds are directly transferred to the custodian, ensuring that investments and any cash redemptions are processed securely, with funds returned only to the client’s nominated bank account.

Investment Process

At S.AG Private, our investment process is designed to align with each client’s unique aspirations and financial objectives. We dedicate time to understand individual needs before crafting a bespoke strategy tailored to achieve their goals.

Prior to executing any investment plan, clients establish accounts with both the custodian and S.AG Private, a process we streamline to ensure a seamless experience.

Central to our methodology is the development of an optimal asset allocation. Leveraging insights from premier global research institutions, our asset allocation specialists and advisers construct strategies that are rigorously evaluated and refined over time to remain aligned with market conditions and client aspirations.

Regular reviews form a pivotal part of our commitment to excellence. Whenever possible, we meet personally with clients to assess progress and recalibrate strategies as needed. Additionally, we ensure annual confirmations from our clients to validate that their investment objectives remain appropriate and aligned with their evolving priorities.

Governance & Oversight

S.AG Private operates under a governance framework designed to ensure the quality and integrity of our advice. Investment recommendations are developed through a structured research and review process. Key investment decisions, including asset allocation positioning, manager selection, and portfolio strategy, are subject to regular internal review to ensure alignment with client objectives and changing market conditions.

Each client engagement is supported by a documented understanding of investment objectives, risk tolerance, strategic asset allocation, and any specific constraints or preferences. These are reviewed at least annually with clients and adjusted as circumstances evolve. Our advice process emphasises transparency, regular communication, and alignment with stated client goals.

S.AG Private does not manufacture investment products and operates independently of product providers, ensuring our recommendations are driven solely by client needs. Compliance oversight is provided by an independent external consultancy to ensure the firm meets all regulatory obligations under the Financial Markets Conduct Act and FMA standards.